Why brochure printing is still essential

Some people are saying that brochures and other printed materials are outdated and no longer the way to market your business. But that’s not true.

While technology continues to grow and digital marketing is everywhere, printed brochures are still a great way to promote and inform.



A well designed and printed brochure can be an important element of any marketing campaign. When you first engage with a potential client, you want them to understand exactly what you do and how you can help them. A brochure will describe those things and will have a ‘call-to-action’ on it such as a phone number or email address.

Research has found that people are far more likely to remember something about your business if they’ve held your marketing materials in their hands in addition to seeing your website.

We know that a strong online marketing presence is important in today’s world. But you can be missing out on a lot of opportunities by not complementing your online marketing with printed material. A strong marketing campaign incorporates a digital presence with printed materials that reinforce your message and can be retained.

Brochures are a fantastic way to connect with your potential clients. When a prospect has your brochure, they don’t need to go searching for you online. Instead, they know who you are, what you do and how to get in touch with you.

To find out more about how we can help you with your new brochure, call us today on 9434 3061 or email us at info@jenkinprint.com.au